At Blake Brown Beauty, we’re redefining hair care with the belief that healthy hair is the foundation of effortless beauty. Inspired by founder Blake Lively’s experience in the beauty industry, our products are crafted to nourish, strengthen, and revitalize hair from the inside out. With clinically tested, science-backed formulas, we put hair health first—empowering you to achieve iconic hair, every day, with no compromises.
Our Ethos
Our Ethos
Development & Ideation
At Blake Brown, every product begins with one goal: healthy hair. Our approach is rooted in hair cycling—strategically strengthening and nourishing strands over time for lasting results. From the meticulous development of every formula to the precision of our targeted treatments like masks, every step of our process is driven by intention—and designed for results. Central to the experience is fragrance. Crafted around a signature woody, santal-inspired base, our scents are designed for all-day wear and seamless layering across the collection.
Development & Ideation
At Blake Brown, every product begins with one goal: healthy hair. Our approach is rooted in hair cycling—strategically strengthening and nourishing strands over time for lasting results. From the meticulous development of every formula to the precision of our targeted treatments like masks, every step of our process is driven by intention—and designed for results. Central to the experience is fragrance. Crafted around a signature woody, santal-inspired base, our scents are designed for all-day wear and seamless layering across the collection.
Our Ethos
Ingredient Philosophy
We believe every ingredient should work hard for your hair. That’s why our formulas are packed with high-performance botanicals and proven actives that don’t just smell incredible—they hydrate, strengthen, protect, and shine. From moisture-locking chia seed and aloe to strengthening quinoa and plant proteins, our ingredients are thoughtfully chosen for their ability to hydrate, fortify, smooth, and protect – delivering real results with every use, and a scent that lingers beautifully. For Healthy Hair that Looks, Feels, and Smell Iconic – Every day.
Ingredient Philosophy
We believe every ingredient should work hard for your hair. That’s why our formulas are packed with high-performance botanicals and proven actives that don’t just smell incredible—they hydrate, strengthen, protect, and shine. From moisture-locking chia seed and aloe to strengthening quinoa and plant proteins, our ingredients are thoughtfully chosen for their ability to hydrate, fortify, smooth, and protect – delivering real results with every use, and a scent that lingers beautifully. For Healthy Hair that Looks, Feels, and Smell Iconic – Every day.
Our Ethos
Clinically Proven
At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real people, real data, and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.
Clinically Proven
At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real people, real data, and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.
Our Ethos
Consumer Loved
During the development process, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula goes through these studies, where participants use the product in real life and tell us exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.
Consumer Loved
During the development process, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula goes through these studies, where participants use the product in real life and tell us exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.
Our Ethos
Ever-evolving
Every day, we pay attention to your feedback, reviews, and the real-world results you share. Our mission is simple: to craft the most effective haircare possible. And if that means going back to the lab to refine a formula for even better results, we’re all in.
Ever-evolving
Every day, we pay attention to your feedback, reviews, and the real-world results you share. Our mission is simple: to craft the most effective haircare possible. And if that means going back to the lab to refine a formula for even better results, we’re all in.
Development & Ideation
Healthy Hair is the Goal
We believe healthy hair is all about balance, specifically, the harmony between strength and nourishment. Our hair cycling philosophy guides you to focus on one need at a time, starting with either protein-rich strengthening or deep hydration, then alternating between the two - delivering targeted results without compromise.
Masking In Place of Conditioner
We’ve reimagined the role of conditioner—by removing it entirely (well, kind of). Instead, we use hair masks because they deliver deeper, more targeted care than traditional conditioners ever could. Our masks are formulated for daily use to hydrate and protect without weighing hair down.
Iconic Fragrance
Blake Brown fragrances are engineered for all-day impact. Formulated with a signature woody, santal-inspired base, each scent is designed to deliver long-lasting wear, that layers seamlessly with other Blake Brown products for a harmonious scent experience.
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Efficacious Ingredients
Chia Seed Extract, Aloe Barbadensis Leaf Juice, Safflower Seed Extract, Hydrolyzed Quinoa, Castor Seed Oil, Olive Fruit Oil, Amino Acids, Coconut Oil, Willow Bark Extract
Chia Seed Extract
Helps retain moisture and boost shine
Aloe Barbadensis Leaf Juice
Known to hydrate hair
Safflower Seed Extract
Known to leave hair feeling soft and more manageable
Hydrolyzed Quinoa
Retains moisture and helps prevent breakage
Castor Seed Oil
Rich in omega-3 fatty acids, is known to help strengthen hair and protect against breakage – also known to add natural shine
Olive Fruit Oil
Rich in antioxidants and known to tame frizz and add shine
Amino Acids
Retain moisture and can noticeably strengthen hair
Coconut Oil
Known to penetrate the hair shaft to nourish
Willow Bark Extract
Known to enhance smoothness and shine
Clinically Proven
At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real people, real data, and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.
Consumer Loved
During development, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula is tested in real life, with participants sharing exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.
