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Two women in close-up profile, one with long blonde hair and the other with long straight black hair, both facing left against a warm neutral background. Two women in close-up profile, one with long blonde hair and the other with long straight black hair, both facing left against a warm neutral background.

Hair Health, Redefined

At Blake Brown, we believe that healthy hair is the foundation of effortless beauty. Blake Brown products have been carefully developed to revitalize and improve the look and feel of your hair, all while delivering luxurious scent experiences. Our premium formulas are science-backed, clinically and consumer tested to ensure you see measurable results, and stronger, more nourished, healthier hair.

Our Ethos

Development & Ideation

Ingredient Philosophy

Clinically Proven

Consumer Loved

Ever-evolving

Our Ethos

Development & Ideation

At Blake Brown, every product begins with one goal: healthy hair. Our approach is rooted in hair cycling—strategically strengthening and nourishing strands over time for lasting results. From the meticulous development of every formula to the precision of our targeted treatments like masks, every step of our process is driven by intention—and designed for results. Central to the experience is fragrance. Crafted around a signature woody, santal-inspired base, our scents are designed for all-day wear and seamless layering across the collection.

Development & Ideation

Wet hair lathered in shampoo with arrows between “Strengthen” and “Nourish,” visually representing Blake Brown’s hair cycling routine.

At Blake Brown, every product begins with one goal: healthy hair. Our approach is rooted in hair cycling—strategically strengthening and nourishing strands over time for lasting results. From the meticulous development of every formula to the precision of our targeted treatments like masks, every step of our process is driven by intention—and designed for results. Central to the experience is fragrance. Crafted around a signature woody, santal-inspired base, our scents are designed for all-day wear and seamless layering across the collection.

Our Ethos

Ingredient Philosophy

We believe every ingredient should work hard for your hair. That’s why our formulas are packed with high-performance botanicals and proven actives that don’t just smell incredible—they hydrate, strengthen, protect, and shine. Our ingredients are thoughtfully chosen for their ability to deliver real results with every use, and a scent that lingers beautifully. For Healthy Hair that Looks, Feels, and Smell Iconic – Every day.

Ingredient Philosophy

Blake Brown Strengthening Shampoo and Mask, styled with jasmine, sandalwood, amber, and vanilla.

We believe every ingredient should work hard for your hair. That’s why our formulas are packed with high-performance botanicals and proven actives that don’t just smell incredible—they hydrate, strengthen, protect, and shine. Our ingredients are thoughtfully chosen for their ability to deliver real results with every use, and a scent that lingers beautifully. For Healthy Hair that Looks, Feels, and Smell Iconic – Every day.

Our Ethos

Clinically Proven

At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real data and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.

Clinically Proven

Hands squeezing Blake Brown Rich Reset Pre-Shampoo Mask in Milky Sandalwood into palm against green tile background.

At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real data and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.

Our Ethos

Consumer Loved

During the development process, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula goes through these studies, where participants use the product in real life and tell us exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.

Consumer Loved

Woman smiling holding a strand of her bouncy, shiny, healthy brown hair, showing off the results of using Blake Brown products.

During the development process, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula goes through these studies, where participants use the product in real life and tell us exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.

Our Ethos

Ever-evolving

Every day, we pay attention to your feedback, reviews, and the real-world results you share. Our mission is simple: to craft the most effective haircare possible. And if that means going back to the lab to refine a formula for even better results, we’re all in.

Ever-evolving

Image of Blake Lively holding a comb to her ear.

Every day, we pay attention to your feedback, reviews, and the real-world results you share. Our mission is simple: to craft the most effective haircare possible. And if that means going back to the lab to refine a formula for even better results, we’re all in.

Development & Ideation

Venn diagram comparing Blake Brown’s Nourishing Duo and Strengthening Duo, highlighting benefits like hydration, strength, shine, and fragrance.

Healthy Hair is the Goal 

We believe healthy hair is all about balance, specifically, the harmony between strength and nourishment. Our hair cycling philosophy guides you to focus on one need at a time, starting with either protein-rich strengthening or deep hydration, then alternating between the two - delivering targeted results without compromise.

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Person with wet, shoulder-length hair holding a palmful of Blake Brown hair mask in the shower.

Masking In Place of Conditioner

We’ve reimagined the role of conditioner—by removing it entirely (well, kind of). Instead, we use hair masks because they deliver deeper, more targeted care than traditional conditioners ever could. Our masks are formulated for daily use to hydrate and protect without weighing hair down.

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Blake Brown Amber Vanille Dry Shampoo featured in a four-panel collage with vanilla beans, product spray, golden bottle, and creamy vanilla close-up.

Iconic Fragrance

Blake Brown fragrances are developed with master perfumers to deliver a unique, signature scent profile that lasts. Engineered for all-day impact, each fragrance features a woody, santal-inspired base and is designed to layer seamlessly with other Blake Brown products for a harmonious scent experience.

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Efficacious Ingredients

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Chia Seed Extract

Helps retain moisture and boost shine

Aloe Barbadensis Leaf Juice

Known to hydrate hair

Safflower Seed Extract

Known to leave hair feeling soft and more manageable

Hydrolyzed Quinoa

Retains moisture and helps prevent breakage

Castor Seed Oil

Rich in omega-3 fatty acids, is known to help strengthen hair and protect against breakage – also known to add natural shine

Olive Fruit Oil

Rich in antioxidants and known to tame frizz and add shine

Amino Acids

Retain moisture and can noticeably strengthen hair

Coconut Oil

Known to penetrate the hair shaft to nourish

Willow Bark Extract

Known to enhance smoothness and shine

Clinically Proven

At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real data and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.

Blake Brown Fundamental Nourishing Shampoo in Wild Nectar Santal with text reading “Up to 10x more moisture” and “Nourishing Shampoo & Mask.”
Blake Brown Strengthening Shampoo and Mask with text reading
Hand holding Blake Brown Rich Reset Pre-Shampoo Mask in Milky Sandalwood with text stating “Reduces breakage by 10x.”
Cut-out shot of Blake Brown Nourishing Shampoo and Nourishing Mask Duo.
Blake Brown Strengthening Shampoo and Mask Duo, known for its Sandalwood Vanille fragrance and clinically proven to reduce breakage by 92%.
Blake Brown Rich Reset Pre-Shampoo Hair Mask by Blake Lively, an easy-to-use treatment that can be applied once a week or whenever hair needs a pick-me-up.
Nourishing System
Strengthening System
Pre-Shampoo Mask
Blake Brown Fundamental Nourishing Shampoo in Wild Nectar Santal with text reading “Up to 10x more moisture” and “Nourishing Shampoo & Mask.”
Blake Brown Strengthening Shampoo and Mask with text reading
Hand holding Blake Brown Rich Reset Pre-Shampoo Mask in Milky Sandalwood with text stating “Reduces breakage by 10x.”

Consumer Loved

During development, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula is tested in real life, with participants sharing exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.

Blake Brown's Strengthening  Mask's clinical test results, including
Blake Brown Wild Nectar Santal Fundamental Nourishing Hair Mask by Blake Lively cutout in beige hexagonal packaging, designed for deep conditioning.
Blake Brown Fundamental Strengthening Hair Mask by Blake Lively, formulated with plant proteins to restore the appearance of damaged hair.
Blake Brown Rich Reset Pre-Shampoo Hair Mask by Blake Lively, an easy-to-use treatment that can be applied once a week or whenever hair needs a pick-me-up.
Blake Brown All-in-Wonder Leave-In Hair Potion by Blake Lively. Its bottle and cap are made of 100 percent post-consumer recycled materials.
Nourishing Mask
Strengthening Mask
Pre-Shampoo Mask
Leave-In-Potion
Blake Brown's Strengthening  Mask's clinical test results, including

Ever-evolving

Every day, we pay attention to your feedback, reviews, and the real-world results you share. Our mission is simple: to craft the most effective haircare possible. And if that means going back to the lab to refine a formula for even better results, we’re all in.

Get In Touch

Product shot of Blake Brown Strengthening Shampoo, enriched with plant proteins and a formula that gently cleanses.
Image of Blake Lively holding a comb to her ear.