Skip to main content

Hair Health, Redefined

At Blake Brown, we believe that healthy hair is the foundation of effortless beauty. Blake Brown products have been carefully developed to revitalize and improve the look and feel of your hair, all while delivering luxurious scent experiences. Our premium formulas are science-backed, clinically and consumer tested to ensure you see measurable results, and stronger, more nourished, healthier hair.

Our Ethos

Development & Ideation

Ingredient Philosophy

Clinically Proven

Consumer Loved

Ever-evolving

Our Ethos

Development & Ideation

At Blake Brown, every product begins with one goal: healthy hair. Our approach is rooted in hair cycling—strategically strengthening and nourishing strands over time for lasting results. From the meticulous development of every formula to the precision of our targeted treatments like masks, every step of our process is driven by intention—and designed for results. Central to the experience is fragrance. Crafted around a signature woody, santal-inspired base, our scents are designed for all-day wear and seamless layering across the collection.

Development & Ideation

At Blake Brown, every product begins with one goal: healthy hair. Our approach is rooted in hair cycling—strategically strengthening and nourishing strands over time for lasting results. From the meticulous development of every formula to the precision of our targeted treatments like masks, every step of our process is driven by intention—and designed for results. Central to the experience is fragrance. Crafted around a signature woody, santal-inspired base, our scents are designed for all-day wear and seamless layering across the collection.

Our Ethos

Ingredient Philosophy

We believe every ingredient should work hard for your hair. That’s why our formulas are packed with high-performance botanicals and proven actives that don’t just smell incredible—they hydrate, strengthen, protect, and shine. Our ingredients are thoughtfully chosen for their ability to deliver real results with every use, and a scent that lingers beautifully. For Healthy Hair that Looks, Feels, and Smell Iconic – Every day.

Ingredient Philosophy

We believe every ingredient should work hard for your hair. That’s why our formulas are packed with high-performance botanicals and proven actives that don’t just smell incredible—they hydrate, strengthen, protect, and shine. Our ingredients are thoughtfully chosen for their ability to deliver real results with every use, and a scent that lingers beautifully. For Healthy Hair that Looks, Feels, and Smell Iconic – Every day.

Our Ethos

Clinically Proven

At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real data and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.

Clinically Proven

At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real data and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.

Our Ethos

Consumer Loved

During the development process, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula goes through these studies, where participants use the product in real life and tell us exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.

Consumer Loved

During the development process, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula goes through these studies, where participants use the product in real life and tell us exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.

Our Ethos

Ever-evolving

Every day, we pay attention to your feedback, reviews, and the real-world results you share. Our mission is simple: to craft the most effective haircare possible. And if that means going back to the lab to refine a formula for even better results, we’re all in.

Ever-evolving

Image of Blake Lively holding a comb to her ear.

Every day, we pay attention to your feedback, reviews, and the real-world results you share. Our mission is simple: to craft the most effective haircare possible. And if that means going back to the lab to refine a formula for even better results, we’re all in.

Development & Ideation

Healthy Hair is the Goal 

We believe healthy hair is all about balance, specifically, the harmony between strength and nourishment. Our hair cycling philosophy guides you to focus on one need at a time, starting with either protein-rich strengthening or deep hydration, then alternating between the two - delivering targeted results without compromise.

Learn More

Masking In Place of Conditioner

We’ve reimagined the role of conditioner—by removing it entirely (well, kind of). Instead, we use hair masks because they deliver deeper, more targeted care than traditional conditioners ever could. Our masks are formulated for daily use to hydrate and protect without weighing hair down.

Learn More

Iconic Fragrance

Blake Brown fragrances are developed with master perfumers to deliver a unique, signature scent profile that lasts. Engineered for all-day impact, each fragrance features a woody, santal-inspired base and is designed to layer seamlessly with other Blake Brown products for a harmonious scent experience.

Learn More

Efficacious Ingredients

Shop Now

Chia Seed Extract

Helps retain moisture and boost shine

Aloe Barbadensis Leaf Juice

Known to hydrate hair

Safflower Seed Extract

Known to leave hair feeling soft and more manageable

Hydrolyzed Quinoa

Retains moisture and helps prevent breakage

Castor Seed Oil

Rich in omega-3 fatty acids, is known to help strengthen hair and protect against breakage – also known to add natural shine

Olive Fruit Oil

Rich in antioxidants and known to tame frizz and add shine

Amino Acids

Retain moisture and can noticeably strengthen hair

Coconut Oil

Known to penetrate the hair shaft to nourish

Willow Bark Extract

Known to enhance smoothness and shine

Clinically Proven

At Blake Brown, we don’t just make promises—we prove them. Our products are tested in third-party labs with real data and real results. Using expert analysis and advanced tools, we measure things like strength, shine, and frizz control—so when we say “clinically proven,” we mean it.

Blake Brown Rich Reset Pre-Shampoo Hair Mask by Blake Lively, an easy-to-use treatment that can be applied once a week or whenever hair needs a pick-me-up.
Nourishing System
Strengthening System
Pre-Shampoo Mask

Consumer Loved

During development, we put our products in the hands of everyday users—beauty lovers, busy professionals, and hair care obsessives—and listen closely. Each Blake Brown formula is tested in real life, with participants sharing exactly how it performs. The results? Honest feedback. Measurable benefits. High standards met.

Blake Brown Wild Nectar Santal Fundamental Nourishing Hair Mask by Blake Lively cutout in beige hexagonal packaging, designed for deep conditioning.
Blake Brown Fundamental Strengthening Hair Mask by Blake Lively, formulated with plant proteins to restore the appearance of damaged hair.
Blake Brown Rich Reset Pre-Shampoo Hair Mask by Blake Lively, an easy-to-use treatment that can be applied once a week or whenever hair needs a pick-me-up.
Blake Brown All-in-Wonder Leave-In Hair Potion by Blake Lively. Its bottle and cap are made of 100 percent post-consumer recycled materials.
Nourishing Mask
Strengthening Mask
Pre-Shampoo Mask
Leave-In-Potion

Ever-evolving

Every day, we pay attention to your feedback, reviews, and the real-world results you share. Our mission is simple: to craft the most effective haircare possible. And if that means going back to the lab to refine a formula for even better results, we’re all in.

Get In Touch

Image of Blake Lively holding a comb to her ear.

Bag (0)

0

Free standard shipping on orders over $80

You are away from free standard shipping!

You qualify for free standard shipping!

Your Cart Is Empty, But Your Best Hair Day Is Still Ahead.

Complete your routine Discover our products

Subtotal

Check out