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Give The Gift Of Iconic Haircare With Blake Brown

This holiday season, treat yourself and everyone else on your list to hair that feels healthy, looks shiny, and smells divine.

  • “In my personal tests, the shampoos lathered beautifully, leaving hair clean but not stripped. The masks feel like a warm hug on your hair, adding slip, moisture, and shine without weighing strands down. I can see these finding a permanent spot in my shower.”

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  • People Beauty Award Winner: Glam Mousse
    “This airy, crunch-free foam from Blake Lively’s new brand makes us wonder why we ever stopped using mousse.”

    People Magazine Beauty Awards 2024 Badge
  • “Blake Brown looks and smells decadent, but it's meant to be an everyday indulgence. The fragrance is truly good enough to eat while maintaining an elevated feel that might even replace the need for perfume.”

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Full Blake Brown by Blake Lively haircare set, packed with protein for strengthening and moisture for nourishment.

Introducing
Blake Brown

Your daily shampoos, masks and styling solutions for healthy-looking, beautiful hair. 

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From Blake Lively’s Shower To Yours

Conceived by Blake Lively, crafted over seven years with development experts in hair and fragrance, and loved by you.

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Blake Brown Beauty by Blake Lively's inclusive approach to haircare.
Shop The Sets
Shop Sets

Strengthen and Nourish. Shampoo and Mask. Rinse and Repeat.

Your hair needs two things: Protein for strengthening and moisture for nourishment. We developed this system to give you the best combination of both. Our nourishing and strengthening systems can be used individually or together, alternating between washes.

Side profile of Blake Lively, founder of Blake Brown Beauty, in a metallic rose gold jacket, running her hands through her effortlessly styled, voluminous hair.

Your hair is your 
most memorable 
scent.

Expertly developed with renowned perfumers, our unique fragrances layer to make your new signature scent impossible to forget.

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Masks for soft feeling, healthy looking hair.

Twenty years ago Blake started using masks in place of conditioners.  Our masks are formulated to be used daily to nourish and strengthen.  Leave on for 30 seconds or as long as you have in the shower.

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A manicured hand holding the Blake Brown Nourishing Mask by Blake Lively, a deep conditioning hair solution made in the USA with globally-sourced ingredients.
Blake Brown by Blake Lively nourishing shampoo and hair masks surrounded by foam, emphasizing its clean, cruelty-free, and vegan ingredients.

Clean and Cruelty-Free

Ingredients matter. Our products are cruelty-free, vegan and not formulated with SLS/SLES, silicones, parabens, phthalates, synthetic dyes or mineral oil.

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  • "Honestly, it has made my hair feel SO smooth!"

    I have been using it for only a week and can tell a huge difference in the texture, oiliness, and volume of my hair - Felicia

  • "I absolutely love the smell of this product"

    I don't know what it is but it has a very "spa-like" vibe to it and smells expensive. I also love how the scent lasts in the hair, even the day after using the product - Lauren

  • "My hair feels softer, looks shinier and smoother"

    It’s also controlled the frizz tremendously for my fine, thin hair. The lather was perfect and a little goes a long way - Christina

  • "I really love how it makes my hair look and feel"

    It is so much softer and easier to manage. Plus, a little goes a long way with this leave-in conditioner. The bottle will last me a long time, even with long hair and everyday use - Jordan

  • Smiling woman with curly brown hair, highlighting the bounce and shine provided by Blake Brown by Blake Lively's hair-stengthening products.
  • Red-haired woman with medium-length hair, freckles, and glowing skin. Her styled wavy hair highlights the nourishing benefits of Blake Brown by Blake Lively.
  • Woman with voluminous, wavy dark hair, wearing gold hoop earrings, showing off the results of Blake Brown by Blake Lively haircare products.
  • Blonde woman with luxurious wavy hair after using Blake Brown by Blake Lively haircare products, smiling in a headshot with a vintage filter.

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