The Core Collection

Ingredients Matter: We are Vegan and Cruelty-Free and we do not formulate with SLS/SLES, Silicones, Phthalates, Parabens, Synthetic Dyes, and Mineral Oils.

Formulated to be suitable for color treated hair.

Made in the USA with globally-sourced ingredients and components.

Fundamental Nourishing Shampoo
Packaging made of 100% post-consumer recycled materials. Imperfections expected and welcomed.

Fundamental Nourishing Mask
Packaging made of 100% post-consumer recycled materials. Imperfections expected and welcomed.

Fundamental Strengthening Shampoo
Packaging made of 100% post-consumer recycled materials. Imperfections expected and welcomed.

Fundamental Strengthening Mask
Packaging made of 100% post-consumer recycled materials. Imperfections expected and welcomed.

Rich Reset Pre-Shampoo Mask
Tube made from 100% aluminum. Please check locally for recyclability, as it’s not accepted in all communities.

All-In Wonder Leave-In Potion
Bottle and cap made of 100% post-consumer recycled materials. Imperfections expected and welcomed.

The Dry Shampoo
Can made from 99.7% aluminum. Please check locally for recyclability, as it’s not accepted in all communities.

Volumizing Glam Mousse
Can made from 99.7% aluminum. Please check locally for recyclability, as it’s not accepted in all communities.

Fundamental Nourishing Shampoo
Directions: Apply to wet hair. Massage into scalp. Rinse and follow with our Nourishing Mask. We don't use conditioner around here.

Fundamental Nourishing Mask
Directions: Use in place of conditioner. Always. Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.

Fundamental Strengthening Shampoo
Directions: Apply to wet hair. Massage into scalp. Rinse and follow with our Strengthening Mask. We don't use conditioner around here.

Fundamental Strengthening Mask
Directions: Use in place of conditioner. Always. Apply a generous amount from mid-lengths to ends. Leave on for 2-5 minutes, or longer for extra sustenance. Rinse and enjoy.

Rich Reset Pre-Shampoo Mask
Directions: Before shampooing, wet hair and apply liberally in sections, from roots to ends. Leave the mask on, out of the shower, for 30 minutes. Rinse thoroughly in the shower. Shampoo & mask as usual with our Nourishing or Strengthening system. If you have naturally oily or fine hair, you may want to shampoo twice. Use once a week or whenever you feel your hair needs a pick me up.

All-In Wonder Leave-In Potion
Directions: On damp hair, spray from mid-lengths to ends after cleansing and masking. Comb through to soften, prime, detangle, de-frizz or fragrance. On dry hair, spray on hands first to control the amount desired. Hand apply where needed to tame flyaways, reduce frizz, and add hydration. If you're looking to detangle tricky knots, apply directly and generously.

The Dry Shampoo
Directions: Shake well. Spray into dry hair at roots 8-10” away from your scalp. Gently rub in and brush through with your hands as needed. Use as often as desired.

Volumizing Glam Mousse
Directions: Shake before use. Apply mousse into your hands and work evenly through damp hair from roots to ends. For shorter hair use the size of about two golf balls. For longer hair, you may use as much as the size of an orange. Blow dry with a brush, lifting at the roots for volume and body. Style with curlers or a heated tool. Or put in a ballerina bun for hours until ready to let down and wear a natural, soft, heat free texture. Our mousse can also be used to slick back hair into tighter up dos. Or if you must, you may scrunch your hair with it. All choices are welcome.

Fundamental Nourishing Shampoo
Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Salvia Hispanica Seed Extract, PPG-2 Hydroxyethyl Coco/Isostearamide, Panthenol, Carthamus Tinctorius (Safflower) Seed Oil, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Aloe Barbadensis Leaf Juice*, Sodium PCA, Glycerin, Cocamidopropyl PG-Dimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Glycol Stearate, Cetyl Alcohol, Glycol Distearate, Carbomer, Cetrimonium Chloride, Stearamidopropyl Dimethylamine, Phenoxyethanol, Sodium Benzoate, Citric Acid, Sodium Chloride, Sodium Hydroxide, Fragrance.
* Certified organic ingredient

Fundamental Nourishing Mask
Ingredients: Water, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Cetyl Esters, Trimethylolpropane Tricaprylate/Tricaprate, Cetyl Alcohol, Salvia Hispanica Seed Extract, Glyceryl Dilaurate, Carthamus Tinctorius (Safflower) Seed Oil, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Aloe Barbadensis Leaf Juice*, Glyceryl Stearate SE, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance.
* Certified organic ingredient

Fundamental Strengthening Shampoo
Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Coco-Glucoside, Salvia Hispanica Seed Extract, PPG-2 Hydroxyethyl Coco/Isostearamide, Panthenol, Hydrolyzed Quinoa, Aloe Barbadensis Leaf Juice*, Helianthus Annuus (Sunflower) Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Glycerin, Starch Hydroxypropyltrimonium Chloride, Cocamidopropyl PG-Dimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Glyceryl Oleate, Dicaprylyl Ether, Decyl Glucoside, Phenoxyethanol, Sodium Benzoate, Citric Acid, Sodium Chloride, Fragrance.
* Certified organic ingredient

Fundamental Strengthening Mask
Ingredients: Water, Stearyl Alcohol, Glycerin, Behentrimonium Chloride, Cetyl Alcohol, Trimethylolpropane Tricaprylate/Tricaprate, Cetyl Esters, Salvia Hispanica Seed Extract, Glyceryl Dilaurate, Aloe Barbadensis Leaf Juice*, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Glyceryl Stearate SE, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance.
* Certified organic ingredient

Rich Reset Pre-Shampoo Mask
Ingredients: Water, Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetyl Alcohol, Olea Europaea (Olive) Fruit Oil, Stearyl Alcohol, Porphyra Umbilicalis Extract, Rice Amino Acids, Hydrolyzed Rice Protein, Lactic Acid, Hydrolyzed Quinoa, Caesalpinia Spinosa Gum, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Fragrance.

All-In Wonder Leave-In Potion
Ingredients: Water, Propanediol, Cetearyl Alcohol, Aloe Barbadensis Leaf Juice*, C15-19 Alkane, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, Trimethylolpropane Tricaprylate/Tricaprate, Panthenol, Hydrolyzed Carrot Protein/Hydrolyzed Kale Protein/Hydrolyzed Lemon Protein Extract, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Carthamus Tinctorius (Safflower) Seed Oil, Glycerin, Hydrolyzed Quinoa, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance.
* Certified organic ingredient

The Dry Shampoo
Ingredients: Hydrofluorocarbon 152a, Dimethyl Ether, Alcohol Denat., Aluminum Starch Octenylsuccinate, Zeolite, Isopropyl Myristate, Isopropyl Palmitate, Neopentyl Glycol Diheptanoate, VP/VA Copolymer, Silica, Propylene Carbonate, Isododecane, Stearalkonium Hectorite, Fragrance.

Volumizing Glam Mousse
Ingredients: Water, Propanediol, Isobutane, Propane, Glycerin, Panthenol, Arginine, Serine, Alanine, Glycine, Threonine, Proline, Valine, Histidine, Isoleucine, Phenylalanine, Aspartic Acid, PCA, Sodium PCA, Oryza Sativa (Rice) Seed Protein, Polyquaternium-4, Polyquaternium-11, Polyquaternium-73, Oryza Sativa (Rice) Extract, Salix Nigra (Willow) Bark Extract, Sodium Surfactin, Hydrolyzed Pea Protein, Hydrolyzed Soy Protein, Calcium Gluconate, Hydrolyzed Amaranth Protein, Glyceryl Caprylate, Sodium Lactate, Octyldodecyl Ricinoleate, Polyglyceryl-6 Oleate, Cetrimonium Chloride, Caprylyl/Capryl Glucoside, Sodium Cocoyl Glutamate, Cocamidopropyl Betaine, Butylene Glycol, Phytic Acid, Gluconolactone, Tetrasodium Glutamate Diacetate, Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Fragrance.